A Note From Luca

The Beginning.

Burning Man 2014Camera: Canon 300V || Film: expired DM Goldparadies — Burning Man 2014
Camera: Canon 300V || Film: expired DM Goldparadies

It all started with me cruising towards the sunset on my second day at Burning Man. I have spent a lot of time thinking about my life and which paths to choose and I felt like I needed to do more, to support others, to build a community, and to help each other. Today’s world can be a cold and lonely place and it’s hard to always know right from wrong. I know so many who struggle to find their way and in my experience it just sometimes needs the inspiration and the push of others to get you back on track. I want to work and create, collaborating with others not competing. I knew that this should be the heart of it, the heart of HONEST.

The admiration for well made print magazines and analogue photography led the way on this journey at which end I found three rolls of film from my Burning Man trip and the vision of HONEST – A community, a tribe if you will, that forms around a platform for film photographers who are eager to share their art with the world. Our Magazine is not made out of paper but out of all the amazing art that breathed life into it.

Some might call it destiny but I ran into Stef and Kav one night in Vienna and soon we started talking about our love for film photography over a couple beers (and maybe a few shots). Without knowing that this was the very beginning of this beautiful project, I started telling them about my idea for the community and the magazine. Drunk from excitement and beers we started writing down ideas and the next morning (hung over but even more excited) we gave ourselves jobs and tasks and started working on it.

We have been going trough a lot of phases in this project in a very short time, we struggled, we didn’t sleep much, but we wanted to reach our goals no matter what. We sat in front of our screens in the early mornings and deepest nights, while being scattered across the globe, repeating to each other “We can’t stop.” – and we didn’t.

Yours truly,

Luca